Social Media and Customer Engagement

Social Media and Customer Engagement

 

Social Media and Customer Engagement

 

With proper SEO practices the use of Social Media and Customer Engagement is the most

powerful way to interact with your customers. You can share content, provide information, and make friends with them. This article explains how you can build your SEO ranking using social media to increase customer engagement.

Social Media and Customer Engagement

 

Social Media and its impact on customer engagement has changed how people share information and communicate. It also changed how businesses operate. Social media is used for customer service, networking, and marketing, communicating with friends, business, and collogues. Most marketers use content marketing and social media platforms can make content marketing more effective. In return it helps raise brand awareness, drive incremental sales, and build communities.

Customers and Social Media

According to SDL, 58% of consumers tend to share their positive brand experiences on social media platforms. 72% of consumers will trust a brand after reading a positive customer review on social media. Unlike traditional marketing tools such as TV, print and direct mail that are one way communication (push), social media is a two-way communication tool that facilitates dialogue between brands and customers.

InfoTrends reported that 84% of people who are looking for information about products or services on the internet use search engines. Over half of them do it everyday. Search engine results pages (SERP) are a meeting place for people and businesses. You can improve your page rankings in the SERPs by using “social signals.”

Influence of Social Media and SERPs

Social media has links to social networks (Facebook, Twitter, Google+, etc.) which help improve your search rankings. Facebook is the fastest growing social media network. If you’re not using FB to interact with customers on the web then competitors might be gaining more visibility and leads than you.

The Business Owner

As a business owner or SEO specialist, there are ways you can use social media. Social media such as Facebook, Twitter, and Google+ give you an opportunity to talk with your customers and prospects. You can also use social networks to market your business or brands more effectively. Social networks have features that will drive traffic back to your website which will make it easier for people to find you on the internet.  While also making it easier for you to efficiently and effectively manage customer engagement.

As you may expect, Links from social networks have less value than other types of links when it comes to ranking in Google’s SERPs because they have a higher level of PageRank dilution. But these links still have some effect on search engine algorithms because they are so popular.

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